University of Oregon's baseball team has returned to duck sports, and with it an entirely new culture. These pages are part of a culture book designed to suggest what the new face of duck baseball is all about. The culture we discovered is based on one on one interviews, focus groups, game attendance, and research. These pages (photos and design) are my own. The whole project was done for Allen Hall Advertising.
Duck pride. PK Park. Loyalty. Baseball.
